About Me

👋 About Me

I’m Lucas Henrique Dias Rocha (Lucas HD Rocha), a Data Analyst with a strong background in Communication and Audiovisual Production. I combine analytical thinking with visual storytelling to transform data into clear, meaningful and actionable insights. 

I hold a degree in Social Communication: Radio, TV & Internet from the Federal University of Pernambuco, where I worked on short films and assisted commentary operations for HBS during the FIFA World Cup in Brazil. These experiences shaped my ability to craft narratives and communicate visually — skills that today strengthen my work with data. 

I co‑founded Almagesto Produtora and later pursued a second degree in Applied Communication: Marketing, Advertising & PR at Lusófona University in Lisbon, expanding my understanding of business strategy, communication and audience behavior — essential elements in data‑driven decision‑making. 

I’ve worked in digital operations and multilingual customer experience roles, developing structured thinking, problem‑solving and analytical skills that naturally led me to Data Analytics. 

I hold certifications in UX/UI Design and Six Sigma Yellow Belt, and I apply these methodologies to build dashboards, Python applications and data visualizations focused on clarity, usability and storytelling. I also host the podcast “Em Alta PT,” where I explore culture, media and communication. 

My interests include structured learning, problem‑solving, data storytelling and exploring how visual communication can make complex information accessible to everyone.